Privacy Policy – Albury Fires

Effective Date: 1 August 2021
Last Updated: 4 August 2025


At Albury Fires, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and share your personal data when you interact with our website (www.alburyfires.co.uk) and services. We are committed to being transparent, secure, and fair in how we handle your data.

1. Who We Are

Our website address is: https://alburyfires.co.uk.

Albury Fires
Unit 3, Stadium Works, 10 Dogford Road, Royton, Oldham, OL2 6AU.

Email: privacy@alburyfires.co.uk

Albury Fires is the data controller of your personal information collected through this website, for the purposes of the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

2. How We Collect Data

We collect personal data in the following ways:

  • When you browse our website
  • When you place an order via our online store
  • When you contact us via forms or email
  • When you sign up for our newsletter
  • When you engage with us via social media
  • When you use live chat, comment, or leave reviews
  • Automatically through cookies and analytics tools

3. What Data We Collect

Information You Provide:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order and transaction details
  • Support or contact form submissions
  • Newsletter preferences
  • Reviews, testimonials, or blog comments

Information We Collect Automatically:

  • IP address
  • Browser and device type
  • Referring URL
  • Pages viewed, time on site, links clicked
  • Cookie data and session identifiers

4. Why We Use Your Data

We use your data for the following purposes:

PurposeLegal Basis
To process and fulfil your ordersContract
To manage your account and preferencesContract / Legitimate Interests
To respond to enquiries or support requestsContract / Legitimate Interests
To send order updates or important service noticesContract
To send marketing and newsletter communicationsConsent
To personalise your website experienceLegitimate Interests
To protect our website and prevent fraudLegitimate Interests / Legal Obligation
To understand how users interact with our websiteLegitimate Interests

5. Third-Party Services We Use

We work with trusted third-party providers to operate our website, process your orders, manage communications, and enhance your browsing experience. These services only receive the data necessary for their functions and are required to process it securely and lawfully.

Below is a list of the key third-party services we use, along with links to their respective privacy policies:

Website Platform and Hosting

Online Store and Payments

Email, CRM & Communication

Analytics and Site Protection

Social Media and Widgets

These services may collect usage data and cookies based on your interaction with embedded content, even if you do not directly engage with them.

We recommend reviewing each provider’s privacy policy to understand how your data is used and how you can exercise your rights with those services.

6. Cookies and Tracking Technologies

We use cookies to:

  • Ensure our website works correctly
  • Improve user experience
  • Analyse site traffic and behaviour
  • Enable shopping cart functionality
  • Support social media integration
  • Serve personalised marketing ads

For more information, see our Cookie Policy, which explains how you can manage your preferences.

7. Data Sharing and Disclosure

We only share your personal data when necessary:

  • With payment processors to handle secure transactions
  • With delivery companies to fulfil your orders
  • With marketing and CRM platforms (only with consent)
  • With professional service providers (e.g. IT support)
  • With law enforcement or tax authorities if required by law

We never sell your personal data.

8. International Data Transfers

Some third-party providers (e.g. Mailchimp, Stripe, HubSpot) may process data outside the UK/EU. When this occurs, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses) to protect your rights.

9. How Long We Keep Your Data

We retain data only as long as necessary:

  • Order and invoice data – 7 years (legal requirement)
  • Newsletter and marketing data – until you unsubscribe
  • Support tickets and contact forms – up to 12 months
  • Analytics data – anonymised after 26 months (Google default)

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct or update your data
  • Request erasure (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time (e.g. for marketing)
  • Request data portability
  • Complain to the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at privacy@alburyfires.co.uk.

11. Marketing and Communication Preferences

You will only receive marketing emails if you’ve given consent. You can unsubscribe at any time by:

12. Data Security

We take appropriate technical and organisational measures to secure your data, including:

  • HTTPS encryption across the website
  • Firewall and malware protection via SiteGround
  • Secure payment gateways (PCI DSS compliant)
  • Two-factor authentication for admin access
  • Regular backups and software updates

13. Children’s Privacy

Our website and services are not intended for use by children under 13. We do not knowingly collect personal data from anyone under this age.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page. We recommend reviewing this policy regularly.

15. Contact Us

If you have any questions or concerns about how your data is handled, contact:

Albury Fires
Unit 3, Stadium Works, 10 Dogford Road, Royton, Oldham, OL2 6AU.

Email: privacy@alburyfires.co.uk